[29/05/2025] The Event “AI & Data-Driven Strategies: The Key to Winning Customer Loyalty”

The event featured leading experts from Google, MoMo, CleverTap, Airbridge, and Kantar Insights.

Practical Perspectives from Leading Experts on Data – AI – User Experience. The event provided businesses with an opportunity to gain comprehensive insights into the key drivers of modern growth: Data, AI, and User Experience.

Key topics discussed during the event included:

1. Keynote Speech – Airbridge: From Fraud to Activation: Closing the Gap in FinTech User Acquisition with AI-Powered Attribution Models

- Trends and impacts of fraud in FinTech user acquisition

- Airbridge’s AI-powered automated fraud detection mechanism

- Solutions that help businesses maintain control, protect budgets, and improve growth metrics

A highlight of the session was the Multi-Layered Fraud Shield model presented by the Airbridge speaker. With the ability to detect and eliminate fraud both before and after attribution, the model helps businesses effectively address various forms of fraud such as Device Farms, Non-targeted Regions, Click Injection, and discrepancies between impressions and clicks.

2. Keynote Speech – CleverTap: Building Seamless Customer Experiences

This session explored strategic perspectives on creating modern customer experiences, where seamlessness, personalization, and intelligent interaction become key differentiators in the digital era.

According to CleverTap representatives, personalization lies at the core of today’s user experience. To effectively implement personalization through highly tailored recommendations based on real customer needs and behaviors, businesses must integrate all customer data into a single platform, enabling easier management, tracking, and the creation of unique customer profiles.

3. Fireside Chat: Data Strategy and AI Applications – The Key to Customer Loyalty

- Unlocking user data to increase retention, customer loyalty, and Customer Lifetime Value (CLV)

- Approaching sustainable growth through data-driven strategies: Lifecycle Marketing, CLV optimization, and reducing conversion costs

- Real-world case studies and open discussions on the latest AI and data trends

During the lively discussion session at the end of the event, representatives from Google, MoMo, CleverTap, Airbridge, and Kantar Insights shared practical perspectives and successful case studies on applying AI and data strategies. From the speakers’ concise yet practical insights, several key takeaways emerged:

- Regarding data, businesses must ensure high-quality input data for accurate machine learning training, while continuously monitoring systems to detect fraudulent activity early through specialized tools.

- Regarding user experience, AI can be leveraged for personalization at an appropriate level, as genuine connection ultimately comes from human understanding. Most importantly, beyond experience or marketing, product quality itself remains the core factor businesses should prioritize.

Airbridge representative shared insights on mobile data fraud at the event.

The speakers provided multidimensional and practical perspectives on AI, technology, and user experience.

Speaker from Google emphasized the importance of input data quality in advertising campaigns.

Conclusion:

The discussion session offered many practical insights into growth strategies and customer retention through data and AI.

Through valuable expert perspectives, the event highlighted the strong potential of strategies built on data as the foundation, AI as the enabling tool, and users as the core focus. These approaches provide businesses with a clearer direction for strengthening customer loyalty and improving retention in the digital era