AQUA

Brief & Business Context

Born in Japan, the AQUA brand has always been associated with the mission of enhancing users' quality of life through continuous innovation and improvement, striving to create the most refined products. In 1996, AQUA brought this mission to Vietnam under the name SANYO HA ASEAN, a leading home appliance brand that was recognized as the No. 1 trusted home appliance brand by GfK in 2001. Today, AQUA Vietnam has become a part of the lives of more than half of Vietnamese households, with 20 million products in use across the country.