.jpg)
Brief and Business Context from ZaloPay
ZaloPay is one of the most popular e-wallets in Vietnam, offering a diverse payment ecosystem that serves users' daily needs for money transfers, payments, and online shopping, particularly among younger consumers.
During its market expansion phase, ZaloPay aimed to increase the number of users who successfully completed account verification in order to drive greater adoption of its services. However, intense competition from other digital financial platforms has made customer acquisition increasingly expensive and challenging.
Performance Marketing Solution by Omega Media
Partnering with ZaloPay, Omega Media implemented a Performance Marketing strategy focused on users with a high likelihood of registering and completing account verification. Through continuous advertising optimization and close monitoring of conversion data, the campaign enabled ZaloPay to improve the effectiveness of new user acquisition, increase the number of users logging into the platform, and achieve a higher rate of successful account verification.
Model: eKYC
Target: 18+
Location: Vietnam
.png)
